descriptive mark

descriptive mark
   A trademark or service mark (e.g., "Jet Fast" hamburger service) that describes the characteristics of a product or service (in this example, speed). Such marks initially receive little protection from the courts, and at the federal level are placed on the Supplemental Register rather than the Principal Register of trademarks. After a descriptive mark has been in active use for five years, however, it can be moved to the Principal Register because by then it may have become fairly widely known.

Business law dictionary. 2015.

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